Physical products have an obvious floor: what it costs to make one more. Digital products do not, which is why pricing them feels arbitrary. Here is a more useful way to think about it.
Price against the alternative, not the effort
Buyers do not know or care how long something took you. They compare it to their alternatives: doing it themselves, hiring someone, or not solving the problem. If a template saves someone six hours, its value relates to those six hours - not to the weekend you spent making it.
Very cheap is its own signal
Pricing far below everything comparable does not usually read as a bargain. It reads as lower quality, or as something that will be abandoned. There is a floor below which a low price actively costs you sales, and it is higher than most first-time sellers expect.
Offer fewer options
Three tiers is usually the practical maximum, and often two is better. Every additional option is another decision, and the most common response to a difficult decision is postponing it. If you cannot explain the difference between two tiers in one sentence, the buyer cannot either.
Bundle things that genuinely belong together
Bundles work when the pieces are used together - a template plus the guide for using it. They work poorly when they are unrelated items grouped to inflate the perceived value. Buyers can tell the difference, and the second kind damages trust.
Discount for a reason
A permanent sale is just a price with extra steps. Once buyers learn that the discount is always available, the full price stops meaning anything, and you have given up margin for no gain in urgency. If you discount, tie it to something real and let it end.
Change the price and watch
You will not reason your way to the right number. Pick something defensible, leave it long enough to gather real data, then adjust once. Changing weekly teaches you nothing because you never see a clean result.
Price is a claim about value. Make one you can defend, then let actual buying behaviour correct you.
